Fall / Holiday 2022:
Led and executed visual evolution and redesign for seasonal and lifestyle campaigns, repositioning the brand to drive increased awareness and acquisition.

Email Series:
Created original content series for digital, social and email focused on hero dress and designer, driving the brand’s highest-ever CTR across emails.

AP Studio: 
Built and launched first-ever in-house photo studio to capture images for digital, social and editorial lookbooks.

Email/Social: 
Redesigned brand email aesthetic for Fall ‘22  to resonate with targeted segments and amplify hero product and brand partnerships.

Email/Social:
Created new, product-focused and editorial emails to elevate brand positioning and drive engagement for Spring/Summer ‘23.

Bridal:
Led and executed a fresh visual concept for bridal to create a compelling POV relevant to new and existing audiences.
Created target original content for higher-priced custom collection, Adrianna Papell Platinum.